Mercedes-AMG G63 VR@Retail
Virtual Reality Redefined
Mercedes-AMG G63 VR@Retail
Virtual Reality Redefined
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Embark on a journey into the next era of luxury automotive retail
An Unforgettable Ride
We have created an innovative format, elevating visual appeal, and meticulous attention to detail. Proudly introducing the Mercedes-AMG G63 VR@Retail Experience. Our mission was to create an immersive VR experience and making it accessible to everyone. Balancing realism and interactivity, we carefully designed features for maximum immersion without overwhelming users. Ensuring universal accessibility for the VR experience was a priority, making this encounter available to all.
Beyond Reality: Step into a World of CG Excellence
The strategy behind was a sophisticated blend of technology and luxury automotive retail, catering to a diverse audience, including Mercedes-AMG customers, dealers, and avid G-Class enthusiasts in China. It's an immersive journey into the heart of the G- Class, making its capabilities interactive and unforgettable. Utilizing Unreal Engine 5, featuring top-tier computer generated graphics and interactive elements and a surprising demonstration of the G-Class conquering steep terrain. Interactive features, like the stone platform showcasing the G63's tilt angles. On top of that the user has unprecedented freedom in interacting with the G- Class from opening the doors, starting the engine to or letting the user get behind the wheel of the off-road legend. The iPad-driven assistant control elevates user accessibility, leading users through an experience that is not only user-friendly but also pioneering in its use of technology and computer-generated art.
The Art of User-Friendly Immersion
Our G63 VR Experience evolutionizes automotive VR immersion, offering a seamless, lifelike, and user-centered VR experience. The application revolves around four key principles: Exploration, Information, Configuration, and Experience. It aims to present essential car features without overwhelming the user with choices, captivating them through tailored visuals, sounds, and sensory experiences to evoke emotions tied to the iconic G-Class. Resonating with tech-savvy consumers seeking unique luxury car experiences through immersive tech. Through positive feedback, increased engagement, and potential sales inquiries post-campaign attest to the success of our strategy. The implementation of remote guidance via an iPad bridges virtual and real- world experiences, ensuring a smooth journey for users and sales consultants. Ultimately, our success hinges on the innovative technology at hand, strategic deployment, and an understanding of our luxury automotive customer preferences.
The Result
This groundbreaking VR@Retail Experience wasn't merely a technical achievement; it was a passion project meticulously crafted to captivate audiences in China and beyond. From the roadshow in Shenzhen, Suzhou, Tianjin, and Guangzhou to the Stallwaechter Party in Berlin, Germany, Global Training Event in Mallorca, Spain, and the national dealer conference in New York. The experience left its mark on the minds and hearts of Mercedes-Benz customers and dealers worldwide.
Success wasn't just evident in flashy displays and engaging sessions; it manifested in enthusiastic inquiries, a surge in dealer interest, and the integral role played in sales support—a clear testament to our strategy’s alignment with our client’s business goals. The innovation extended beyond the VR application itself;
In the end, the success of our campaign wasn't coincidental, but instead a perfect harmony of technology, strategy, and an unwavering attention to detail.
Success wasn't just evident in flashy displays and engaging sessions; it manifested in enthusiastic inquiries, a surge in dealer interest, and the integral role played in sales support—a clear testament to our strategy’s alignment with our client’s business goals. The innovation extended beyond the VR application itself;
In the end, the success of our campaign wasn't coincidental, but instead a perfect harmony of technology, strategy, and an unwavering attention to detail.
